CRM Medal
Global competition has not made hold large parts of the middle class, and thus see themselves also SMEs today more than ever the challenges of globalisation to. The term CRM, falls many entrepreneurs think of a pure IT project. This perspective seems shorter and risk the first CRM introduction already. Practitioners are convinced that CRM properly understood rather means to introduce an organized management of the relationship with customers and the complete organization of a company to follow the requirements of the customers. CRM is a business strategy properly understood. CRM software is merely a tool for the implementation of this strategy.
Software vendors and IT system houses in indicate remarkable unanimity a common mistakes when CRM tutorials. Is considered these isolated project of the IT department or distribution, without involving the other parts of the company, the emergence of a routine of investment is inevitable. It is obvious, that information gained through CRM to customer requirements not only for the sales, but also for service, purchasing and production. Accounting and management of importance are. CRM unfolds its full effect potential unless the entire organization is involved. The potential of CRM is essentially in two areas. To increase the efficiency within the company. Automated processes, targeted and fast querying information from a single data base, as well as enterprise-wide, integrated workflows lead to shorter processing times with increased efficiency.
This saves ultimately financial and time resources. On the other hand, shorter, more targeted, and higher quality processing of customer requests cause a greater customer satisfaction and increased customer loyalty. Occasionally, it can be observed that companies in CRM projects increasing their own efficiency to the detriment of the added value for the customers overweight. Such unequal weighting does not regularly the ideal result. Both aspects, more efficient processes and increase customer satisfaction, go hand in hand and are two sides of the same CRM Medal and therefore equivalent to handle.
| Posted in News | Comments Off on CRM Medal